Our Story
THE STORY BEHIND NINE TO FIVE
I’VE SPENT YEARS INSIDE BOARDROOMS. NOT VISITING. LIVING THERE.
INTERVIEWS. PROMOTIONS. PITCHES. TOWN HALLS. I’VE WATCHED HUNDREDS OF FIRST IMPRESSIONS GET MADE IN THE FIRST TEN SECONDS, BEFORE ANYONE SAID A WORD.
AND I NOTICED SOMETHING NOBODY TALKS ABOUT:
8 OUT OF 10 PEOPLE ARE WEARING THE WRONG FRAGRANCE.
NOT CHEAP. WRONG. SOMETHING BUILT FOR A WEDDING NIGHT, WORN INTO A 9 AM MEETING. SO LOUD IT WALKS IN BEFORE THEY DO AND LINGERS AFTER THEY LEAVE. SO HEAVY IT BECOMES THE THING PEOPLE REMEMBER INSTEAD OF WHAT THEY SAID.