Our Story

THE STORY BEHIND NINE TO FIVE

I’VE SPENT YEARS INSIDE BOARDROOMS. NOT VISITING. LIVING THERE.

INTERVIEWS. PROMOTIONS. PITCHES. TOWN HALLS. I’VE WATCHED HUNDREDS OF FIRST IMPRESSIONS GET MADE IN THE FIRST TEN SECONDS, BEFORE ANYONE SAID A WORD.

AND I NOTICED SOMETHING NOBODY TALKS ABOUT:

8 OUT OF 10 PEOPLE ARE WEARING THE WRONG FRAGRANCE.

NOT CHEAP. WRONG. SOMETHING BUILT FOR A WEDDING NIGHT, WORN INTO A 9 AM MEETING. SO LOUD IT WALKS IN BEFORE THEY DO AND LINGERS AFTER THEY LEAVE. SO HEAVY IT BECOMES THE THING PEOPLE REMEMBER INSTEAD OF WHAT THEY SAID.

HERE’S WHAT HR TAUGHT ME:

YOUR FRAGRANCE SPEAKS BEFORE YOU DO.

GET IT RIGHT, NOBODY NOTICES. THEY JUST REMEMBER YOU AS SHARP, COMPOSED, AND CONFIDENT. GET IT WRONG, AND IT’S THE FIRST THING WHISPERED ABOUT ONCE YOU’VE LEFT THE ROOM.

SO I ASKED ONE QUESTION:

WHAT SHOULD SOMEONE ACTUALLY WEAR FROM NINE TO FIVE?

NOT BORING. NOT WEAK. NOT GONE BY LUNCH. NOT FILLING THE WHOLE ROOM.

THREE YEARS OF RESEARCH.

COUNTLESS CONVERSATIONS WITH PERFUMERS. COUNTLESS TRIES THAT DIDN’T WORK. I PARTNERED WITH A PERFUMER IN PARIS, AND TOGETHER WE TESTED 706 FRAGRANCES.

WE REJECTED EVERY OPTION UNTIL ONLY THE ONES THAT PASSED ONE TEST REMAINED:

CAN I WEAR THIS TO THE OFFICE WITHOUT THINKING TWICE?

THAT’S  NINE TO FIVE.

PREMIUM, NOT LOUD. CONFIDENT, NOT OVERWHELMING. BUILT FOR REAL WORKDAYS.

I AM NINE TO FIVE. THAT’S WHY I CREATED IT.

Our Promise

Nine to Five exists to create premium, office-safe fragrances for professionals who believe that showing up well also means smelling right.

Welcome to Nine to Five.